Japanese mission for italian MFC

Mediterranean Fruit Company (MFC), organization of the most important Italian companies of the fruit and vegetables supply chain promoting internationalization, performed an explorative mission in Japan characterized by high-level meetings with the most important exponents of the Japanese producers, traders and retailers/distributors sectors of fruit and vegetables.
Participants to the mission included main Italian manufacturing and marketing companies (Apofruit from Cesena, Alegra from Faenza and Mazzoni from Ferrara), producers of machinery and equipment (Sorma from Cesena, Unitec from Lugo and Domax from Massa Lombarda), packaging (F.lli Graziani from Cesena and Cpr System from Ferrara) and services (Centro Servizi Ortofrutticoli from Ferrara).
The entrepreneurs belonging to Mediterranean Fruit Company explored the possibility of starting trade with the difficult Japanese market.
Renzo Piraccini, MFC president, said: “Japan is currently largely precluded to the largest part of the Italian fruit and vegetables sector due to phytosanitary barriers which, although slowly, are being overcome. Today only Tarocco oranges and some leafy vegetables may be exported, but protocols are open for kiwifruit, grapes, apples and pears. This is a very difficult high quality market, where it is not possible to improvise but that can offer important opportunities for Italian fruit and vegetables, especially for kiwi”.