HOLA BANANA! the new brand launch by CHIQUITA

In order to better segment its offer CHIQUITA launches New Premium branded bananas in Europe: HOLA BANANA !

CHIQUITA , through its Dutch subsidiary that manages the deployment of the brand, offers BANANA HOLA ! Brand, new Premium bananas from plantations in Costa Rica and Panama , Rainforest Alliance certified .

The first boxes of HOLA BANANA ! were destined to the distributor GEBRS VAN AARLE . For the distributor, the new brand will help optimize the assortment of bananas and better meet consumer demand. The price / quality of bananas being very competitive. 

source : gebrsvanaarle.eu