Banana becomes the new ambassador of Ecuador

With the mission to encourage consumers to come to visit the country.

New and original operation to increase the number of tourists in Ecuador. Each banana exported is coated with a label mentioning "Visit Ecuador" and a QR code. The QR Code flashed by a smartphone, returns to a website that promotes the country.

Promoters of the operation hope that these touristic videos will inspire consumers to come to visit Ecuador, IRL (in real life). Remember that Ecuador is the No. 1 exporter of bananas, representing 32% of the global market and has sold 4.9 million tonnes of bananas in 2012.

source : jaunted com, el comercio com ecuador