Launch of the asparagus season for Prim'land

Leader in the french Kiwifruit and also specialize in carrots and asparaguses, Prim'land announces the launch of the asparagus season. The first sales of Sabline asparagus begins this week.

 Prim'land develops its range with 750 tons of asparaguses. Sabline meets all market expectations: IGP des Sables des Landes, organic and green.

Sabline has a new packaging which can extend the life of asparagus. Tested last season, the fresh pack was a great success; it is both an advantage for the life of asparaguses and  for packaging more attractive.

 The volume increase will lead Prim'land to develop its business on the French market and to the export market. For this, Prim'land will make a communication program.

The Asparagus Sabline IGP des Sables des Landes participates in this program and will be supported by an extensive media relations program as well as entertainment in supermarkets & hypermarkets.

Source: Prim'land
 

source : prim'land