+33 680 38 14 46
Efficiency driver at Besseling
Netherlands
Wednesday 05 March 2008
Product storage expert Besseling has been working hard to expand operations and improve the efficiency of its controlled atmosphere (CA) and ultra low oxygen (ULO) technology for fruit such as apples, pears, bananas and soft fruit, with ongoing testing the key to unlocking future opportunities for the group and its customers. Besseling’s Eric van der Zwet said that the past year has seen a number of improvements at the Netherlands-based group, including a redesign of equipment to maximise
efficiency, an increase in the number of agents and distributors in the company’s network, and the building of a brand new, moveable skid-based research facility. One area that Besseling has targeted is the provision of turn-key projects to customers, meaning that in countries such as the Netherlands the group works with local companies under the supervision of Besseling. For the customer, this means “stress-free storage and more money to earn”, according to Mr Van der Zwet. “At this moment, many tests are being done and will be continued throughout the year, with the output resulting in new opportunities for us and our customers,” he says. “There are still obstacles – mainly the fact that many potential customers remain unaware of the major possibilities, and money earning power, that a Besseling system can provide.” Besseling has also been aided in its bid to raise awareness of operations by the successful launch of the company’s new website earlier in the year, with the month-on-month increase in the number of hits received evidence of the benefits on online promotion. This can only help to further encourage growth of the group’s customer base.
efficiency, an increase in the number of agents and distributors in the company’s network, and the building of a brand new, moveable skid-based research facility. One area that Besseling has targeted is the provision of turn-key projects to customers, meaning that in countries such as the Netherlands the group works with local companies under the supervision of Besseling. For the customer, this means “stress-free storage and more money to earn”, according to Mr Van der Zwet. “At this moment, many tests are being done and will be continued throughout the year, with the output resulting in new opportunities for us and our customers,” he says. “There are still obstacles – mainly the fact that many potential customers remain unaware of the major possibilities, and money earning power, that a Besseling system can provide.” Besseling has also been aided in its bid to raise awareness of operations by the successful launch of the company’s new website earlier in the year, with the month-on-month increase in the number of hits received evidence of the benefits on online promotion. This can only help to further encourage growth of the group’s customer base.
