Fruit Attraction to celebrate its biggest edition ever

Spain

Wednesday 25 September 2024

From October 8 to 10, the 16th edition of Fruit Attraction will take place. This 2024 edition records the highest participation levels in its history, with 2,146 exhibiting companies from 56 countries and 70,000 m2 of exhibition space.

From October 8 to 10, the 16th edition of Fruit Attraction will take place. This 2024 edition records the highest levels of participation in its history, with 2,146 exhibiting companies from 56 countries and 70,000 m2 of exhibition space.

For this 2024 edition: Andalusia is the 'Guest Region', Avocado is the flagship product, China and Saudi Arabia are the 'Guest Importing Countries'. An extensive program of round tables, guided tours of the show and sessions will promote trade relations with these markets.

IFEMA MADRID, in collaboration with the Ministry of Agriculture, Fisheries and Food and ICEX, is once again activating the International Buyers Programme, which will attract over 700 buyers from 70 countries.

The Innovation Hub area, dedicated to innovation and business development in the sector, will feature some 40 products competing for the Innovation Hub Awards. Hall 1 will be dedicated to Innova&Tech, the new space that brings together the Biotech Attraction and Smart Agro sectors, designed for companies involved in innovation, research and technological development.

Fruit Attraction 2024 offers a full program of activities, including the Biofruit Congress, Biotech Attraction and the 5th Fresh Food Logistic The Summit.

For this 2024 edition, the Fresh Produce area accounts for almost 70% of the show, with a 6% increase in exhibition space compared to 2023, while the Auxiliary Industry area represents 24%, with an increase of 4%. The Fresh Produce Logistics area has also recorded an increase of over 26%.

source : ifema es