Consumption increases with the increase of temperatures

Warmer temperatures cause an increase in consumption of fruits and vegetables.

CIA (Confederazione Agricoltori italiana), the confederation of farmers, indicates that with rising temperatures, the consumption of fruits and vegetables increased by +5%.

The first weekend of July saw peaks of 40 ° C in the south, the demand for fruits and vegetables has increased significantly. Italian consumers have changed their eating habits and increased their purchases of fruits and vegetables. Demand has increased especially for lettuce, carrots, tomatoes, cucumbers, apricots, cherries, peaches, melons and watermelons.

These changes in consumption will be positifis for producers who had seen a decline in consumption in the last month (-1.5% for fruits and to -3.7% for vegetables).

source : cia it