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Tesco to prioritise fresh produce
United Kingdom
Monday 20 February 2012
MD
Tesco has chosen to enhance its offering of fresh food, especially fruits and vegetables, in order to boost sales.
To boost its sales in the UK, the supermarket chain Tesco plans to improve its food offering.
Tesco, the largest British retailer, wants to focus on areas such as its range of fresh produce. Tesco plans to invest in more staff for its fruit,
vegetables and meats. Working hours are to be increased and uniformed teams will be easily identified by customers.
In addition to efforts in food, Tesco will increase new products, reorganise its standards for labels, expand promotions and review its communication.
In addition to efforts in food, Tesco will increase new products, reorganise its standards for labels, expand promotions and review its communication.
source : international supermarket news, financial times
