Freskon gathers 230 exhibitors and international buyers for milestone 10th edition

The 10th edition of Freskon, the international trade event for fresh fruit and vegetables, brought together 230 exhibitors from 10 countries at the Thessaloniki International Exhibition & Congress Center in April. Covering 12,500 m², the event drew professionals from 30 countries through its hosted buyers programme, including 122 major importing companies. Organisers reported around 2,600 scheduled B2B meetings across the three days.

Alongside a strong Balkan presence, with organised delegations from Bulgaria and North Macedonia, the exhibition welcomed a notable group of Spanish companies linked to Madrid’s central wholesale market. In addition to meetings at the venue, the delegation also visited the Thessaloniki Central Market, extending its networking activity within the city.

The programme of parallel events covered production, trade, and innovation. The second International Cherry Conference focused on cultivation developments and export prospects, while dedicated workshops examined trends in berries and challenges in the industrial clingstone peach segment. Additional sessions addressed traceability, digital tools in production, and supply chain constraints linked to transport and storage.

Speaking ahead of the opening, TIF-HELEXPO Chairman Christos Tsentemeidis indicated that events such as Freskon are increasingly positioned as trade accelerators, with competitiveness shaped not only by product quality but also by strong networks, market positioning, and access to decision-makers.

General Manager Alexis Tsaxirlis described Freskon as an established fixture within the organisation’s broader exhibition portfolio, noting its role alongside Agrotica, Zootechnia and AgroThessaly. He also pointed to its multi-event structure and its standing among leading European exhibitions in the sector.

Freskon Project Manager Tonia Nikolaidou noted that the event’s outreach extends beyond its annual edition through the Freskon Greece initiative, referencing recent international promotion efforts, including participation in Fruit Attraction São Paulo.

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