Promotion of Turkish olive oil in China
MLK
To achieve this, the National Committee for Promotion of Olives and Olive Oil participates in numerous events such as the Fair Olive Oil Edible Guangzhou last June in order to broaden the range of importing countries.
The Guangdong region for 40% of China's foreign trade and it is the ideal place to promote its products. It is to sell 5,000 tons of olive oil to China, which currently imports an average of 35,000 tonnes and the import should increase to 50,000 tons in 2020. Turkey wants to increase its market share up to 10%: it exported 453 tonnes in 2011, 898 tonnes in 2012, 1,028 tons in 2013 and 1,172 tonnes in 2014.
The President of the Promotion Committee emphasizes that Turkey does not allow the mixing of different oils from, unlike other countries, and that this constitutes an undeniable advantage. A delegation of supermarket chains and Chinese companies is planned for autumn in Turkey to realize the excellent relations that were formed during the fair.
Source : www.milliyet.com