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The 1st Fruit Attraction São Paulo will be held in April 2024
All countries
Wednesday 04 October 2023
Fruit Attraction São Paulo, co-organised by IFEMA MADRID and Fiera Milano, will have 9,000 m2 of exhibition space and is expecting the participation of 200 exhibitors from all over the world.
The presentation of this new project took place at this 15th edition of Fruit Attraction, in the presence of the Brazilian Ambassador to Spain, Orlando Leite Ribeiro; the Managing Director of IFEMA MADRID, Juan Arrizabalaga, and the Business Development Director of the Fiera Milano Group, Andrea Sozzi.
Fruit Attraction São Paulo, co-organised by IFEMA MADRID and Fiera Milano, will hold its 1st edition at the São Paulo Expo & Convention Centre, from 16 to 18 April 2024. The show will have 9,000 m2 of exhibition space and is expecting the participation of 200 exhibitors from all over the world.
"This is one of the most appropriate projects for taking the Fruit Attraction brand abroad, precisely to a country as rich in the fruit and vegetable sector as Brazil. Thanks to this alliance with Fiera Milano, Fruit Attraction São Paulo is born with maximum guarantees and great potential," said Juan Arrizabalaga, Managing Director of IFEMA MADRID.
"Thanks to Fiera Milano Brasil, as one of the main exhibition organisers in the Brazilian market, we are deeply rooted in the ecosystem and we immediately understood the potential of Fruit Attraction in São Paulo. We believe that, in the current market scenario, cooperation is essential for exhibition organisers to thrive and exploit opportunities on a global scale, combining their capabilities and assets with the aim of creating value for exhibitors and buyers," said Andrea Sozzi, Business Development Director of the Fiera Milano Group.
source : ifema es
