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Success for "Una mela per due"
Italy
Thursday 20 December 2012
MD | Ortofruit Italia
Promotion of apples in Panorama and Pam had a lot of success.
The "Una mela per due" campaign was held in Pam and Panarama stores.
The campaing took place in 110 supermarkets and 23 hypermarkets in Piemonte, Liguria, Lombardy, Veneto, Friuli, Trentino, Emilia, Tuscany, Umbria,
Lazi and Abruzzo.
Launched by Ortofruit Italia, the campaign promotes two varieties of apples: Gala and Stark. More than 40,000 customers in possession of the shop loyalty cards bought 2kg bags of apples.
Launched by Ortofruit Italia, the campaign promotes two varieties of apples: Gala and Stark. More than 40,000 customers in possession of the shop loyalty cards bought 2kg bags of apples.
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