The "Fresh'Force" is back in France

The "Fraich'Force" campaign, spearheaded by the French Fruit and Vegetable Interprofessional organization INTERFEL, will be deployed across various media platforms, social networks, and through on-site events. Like previous campaigns, its mascots, Frutti and Veggi, will champion the campaign message: introducing or reintroducing fresh fruits and vegetables and inspiring people to consume them. The media campaign is making a strong comeback, returning to television and YouTube. Eight new videos featuring Frutti and Veggi, the campaign's iconic characters, are in the pipeline. In each episode, the heroes face a new challenge, which they overcome using the power of fresh fruits and vegetables. These 12-second educational videos highlight a specific fruit or vegetable and its lesser-known characteristics. The "Fraich'Force" campaign will also be implemented through various on-site activities to engage children. This year, six fruits and vegetables are being showcased: apple, mango, lamb's lettuce, kiwi, mushroom, and cauliflower. As part of the school lunch program, interactive activities will take place during lunchtime (12:00 PM to 2:00 PM), including quizzes and tastings of fresh fruits and vegetables. To complement these activities, new communication materials and giveaways in the "Fraich'Force" theme will be made available for free to professionals on the "Communication Boutique," INTERFEL's new platform. This includes animation kits, activity books, posters, garlands, pens, and more. For more information, contact pe@fructidor.com.