Master the art of produce negotiation and close more deals

In a world where the fresh produce market moves fast and negotiations move even faster, your sales team can't afford to be average. They need sharp skills, real-world experience, and training that actually speaks their language.

That’s exactly what the AVFL (Achat/Vente Fruits et Légumes) training offers. The program is designed specifically for French-speaking sales teams in the fruit and vegetable industry, with a practical, no-fluff approach. Instead of generic corporate theory, it focuses on the real challenges your team faces every day — whether they’re negotiating apple purchases in Europe or exporting citrus across Asia.

Why AVFL is different — and why it works

Forget boring theory. AVFL is built with one clear goal: to boost your team’s real-world impact. Developed by Humind-rh, in collaboration with an active export sales professional in the fresh produce trade, the program is tailored to mirror the everyday dynamics of fruit and vegetable negotiations.

Your team won’t just learn — they’ll recognize themselves in the examples, sharpen their negotiation edge, and leave ready to close more deals. Whether it’s understanding buyer psychology, navigating price sensitivity, or mastering the timing of a closing pitch, AVFL dives straight into the action with relatable case studies and interactive exercises.

Tailored to fit your business

Not every team is the same — and AVFL gets that. That’s why the program is flexible: choose between a half-day intensive or a full-day deep dive, depending on your goals and schedule.

And it’s not just the duration that’s flexible. Thanks to the program’s original methodology, each session adapts to the specific challenges of your sales environment. Whether your team is struggling with negotiation stalls or cross-border communication, AVFL tackles it head-on.

What about funding?

Good news: Humind-rh is Qualiopi-certified, which means Opco funding is available. So your investment in your team can be supported with the right training budget resources.

Don’t let your competitors out-negotiate you — give your team the tools they need to lead the conversation.

For more information or to schedule your session, send an email