Priméale: asparagus of Sands recognized Flavour of the Year 2014

The sandy nature of the Landes sand ensures asparagus without bitterness with low fibrosity.  Benefiting from an IGP, asparagus Priméale of Landes sand, offers a unique and refined taste.

Asparagus of Landes sands of Priméale has just been recognized Flavors of Year 2014 by an independent jury of consumers. In stores, they are available in boots (500g, 1kg), freshness sachets (500g, 750g, 1kg), in trays (500g) or bulk packages of 2kg and 5kg.

This year Priméale will remind consumers with an extensive poster campaign from April 29 until May 5, that asparagus season is short ... and must be profitted as quickly as possible. The campaign is expected to reach 25 million contacts on the display period.