Moroccan Nadorcott builds on record year with global brand push

In an increasingly competitive global mandarin market, origin branding and coordinated promotion have become key tools for differentiation. In Morocco, the Nadorcott variety has established itself as a flagship export, supported by strong agronomic performance and rising international recognition. In this context, the “Nadorcott of Morocco” initiative, led by APNM (Association of Moroccan Nadorcott Producers), was launched to strengthen origin recognition and reinforce the variety’s positioning across key export markets.

After a transformational first year, the “Nadorcott of Morocco” initiative enters its second year of consolidation, building on the strong foundations established in 2024/2025. The launch of the new visual identity coincided with an all-time record of exports, exceeding 300,000 tonnes.

This year, 2025/2026, the initiative continues its 360° global marketing campaign, with a particular focus on B2B events such as Fruit Attraction, Fruit Logistica, and CPMA Canada, alongside TV media and B2B digital initiatives. The strategy aims to consolidate the Moroccan Nadorcott’s presence in international markets while maintaining the momentum of last year’s success.

The new visual identity, featuring a vibrant orange and blue palette, celebrates the Moroccan Nadorcott’s origins. The blue draws inspiration from the stunning night skies of the Agafay region. The campaign’s central idea, “The Original Tree,” highlights Morocco as the true home of the Nadorcott, connecting the fruit to its roots through captivating visuals and storytelling.

By promoting “Nadorcott of Morocco,” the association ensures that all producers benefit from enhanced visibility and recognition, reinforcing the prestige of this exceptional Moroccan variety.

THE PRIDE OF MOROCCO

Embark on a journey into legend. Deep within Morocco’s enchanting landscapes lies a secret, almost mythical wonder: The Original Tree that gave life to the extraordinary Nadorcott mandarin. Lovingly nurtured in safeguarded orchards, this tree stands as a testament to Morocco’s unique heritage and the birthplace of this remarkable variety.

The “Nadorcott of Morocco” initiative warmly invites you to explore the ongoing story behind this citrus marvel, now entering a second year of consolidation and global growth. Savour the legend for yourself!

APNM will present the initiative at Fruit Logistica in Berlin, Hall 22 | F-51.

For further information on Moroccan Nadorcott, or to arrange a meeting with APNM during the event, send your inquiry.