MISSION PRODUCE and LANTAO fight counterfeiting in China

MISSION PRODUCE Inc. and its import partner in China, Lantao, started proceedings to combat counterfeiting in the Chinese market.

 

Companies intercepted "MISSION" boxes with fruit from an unknown source in packaging with colors and logo resembled to the original containers of the company MISSION PRODUCE, Inc.

 

"We contacted the authorities, and we start all legal remedies to track down and prosecute the perpetrators," said Steve Barnard, CEO MISSION PRODUCE.

 

MISSION PRODUCE and LANTAO through their constant efforts to provide quality products to the Chinese market, managed to stimulate demand. Chinese demand is experiencing "explosive" growth and could quickly reach the same levels as North America, Europe and Japan.

 

For 30 years the company MISSION PRODUCE developed and is now positioned as the leading avocados in the area. Based in Oxnard (California, USA) and Chao (Peru) MISSION PRODUCE has operations in Mexico, Chile, Canada, the Netherlands and China.

 

Lantao is the largest importer and distributor in China of premium fresh fruit from around the world. With 8 distribution centers in mainland China, including Shanghai, Beijing, Guangzhou, Zhengzhou, Herbing, Shenyang and Qingdao, Lantao can reach a total population of 1.1 billion people, or about 85% of potential avocados consumers in China.