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"Potato Council" will change its name
United Kingdom
Wednesday 28 January 2015
FJ
Name change this year for Potato Council which will become "AHDB Potatoes.
In order to make it more consistent all brands placed under the guardianship of AHDB (Agriculture and Horticulture Development Board), a name change will intervene in 2015.
Thus, "BPEX" will become "AHDB Pigs", "DairyCo" will become "AHDB Dairy", "EBLEX" will become "AHDB Beef & Lamb," "HDC" will become "AHDB Horticulture", "HGCA" will become "AHDB Cereals & Oilseeds "," Potato Council "will become" AHDB Potatoes.
"AHDB is active in multiple sectors (meat, livestock, horticulture, milk, oilseeds, potatoes) which together cover about 75% of total agricultural production in the United Kingdom.
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