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A new company is born: Alliance Fruits
France
Friday 21 January 2011
MD | La Joliniere
Alliance Fruits, which opened today, is the result of the combination of three producers of apples and pears in Val de Loire: Launay Orchards, Vaux du Loir Orchards and Jolinière.
It was created to market the Choupette brand, certified Global Gap and BRC. Choupette is a French apple created by an hybrid program between INRA and the DL-SNC ELARIS.
Choupette is not a GMO, but the result of the encounter between 2 flowers.
Alliance Fruits is already exporting through Germany, Poland, England and the Netherlands. The company works with retailers, but also wholesalers and aims to work across Europe.
