Reconnecting the global fresh produce community, the objective of the show and the Fruit Attraction digital tool LIVEConnect

For the show scheduled for October, applications as exhibitors are open. As an ideal complement to the show, the Fruit Attraction LIVEConnect platform, already the leading social network for the entire Fruits & Vegetables value chain, will be available the rest of the year.

 

 

 

Fruit Attraction 2021 will be held face-to-face from October 5 to 7 in Madrid. The 3-day fair will once again make the event the global epicenter of the fresh produce industry. The application period for exhibitors is now open.

 

 

 

Alongside the physical event, Fruit Attraction will bring together the fruit and vegetable community all year round with the Fruit Attraction platform LIVEConnect, the digital tool that enhances and complements business and networking opportunities between operators and retailers around the world.

 

 

 

Fruit Attraction LIVEConnect is becoming the 1st professional community and the 1st social network in the world for the entire value chain of the fruit and vegetable sector. A system that combines an exhibition space, a marketplace for products and services, a network of professional contacts. Throughout the year, Fruit Attraction LIVEConnect will be the space that will bring together the main international market players, organizing conferences and commercial events by product category, market segment, internationalization, ...

 

 

 

At the Madrid exhibition center, IFEMA has developed a whole protocol to guarantee a safe, reliable and comfortable working environment. The site will apply all the necessary measures to organize the flow of visitors and their mobility: capacity control, social distancing, body temperature measurement, widening of aisles, use of new technologies to ensure efficient air renewal in the halls. , among others.