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PRIMEALE, the inescapable brand of asparagus
France
Friday 07 April 2017
FJ | Priméale
Digital and TV communication for PRIMEALE who wants to assert itself as the essential brand of asparagus.
A major player in the French asparagus market, PRIMEALE sells 3,200 tonnes of asparagus from the Landes, asparagus, which receive double recognition, the IGP label and the "Flavor of the Year" award.
Priméale asparagus is available in 500g, 750g and 1kg freshly packed bags, in bulk packages of 2kg and 5kg and for the first time in a 5kg ready-to-sell card. This carton makes it easier to buy in bulk and adds value to the Priméale range. In addition, an organic offer, labeled AB under the Prim'Bio brand.
Wishing to assert itself as the inescapable brand of asparagus, Priméale decided to communicate on high-audience media.
Through the sponsorship of 2 TV shows (on TF1, W9 channels) and culinary programs (on Téva channels, Paris Première). On "Marmiton" the 1st site of cooking with 5 recipes around the asparagus during 3 months and the exclusive sponsorship of the pages "Recipes" with a personalized dressing.
