Cherry 2014 is coming!

The offer of cherry will grow starting from the next week, the harvest has a satisfactory potential.

The production of the Gard department starts in late April/early May, then in week 19 (to May 5) the production of the Rhone Valley and finally Southwest. For the latest areas, the Monts du Lyonnais and the Loire Valley, the pickings are scheduled at May 20-25 (week 21). The calendar presents a regular offer of all regions, with a "heart campaign" from June 5 to July 5.

An extensive communication plan, with the slogan "The Cherry, the dessert that you need!" is established. Displays, various partnerships, animations, intended for consumers. For professionals: preparation and dissemination of a Cherries Merchandising  guide (designed for sourcing specialists, buyers, leaders, trainers) to learn more about cherries and sell better.

source : aop cerises de france