Europe Orange Market of €7 billion by 2029

The Europe Orange Market size is estimated at €5,9 billion in 2024, and is expected to reach €7 billion by 2029 including juices.  According to the Food and Agriculture Organization (FAO), Europe is the second major market for oranges globally, with a cultivated area of 0.27 million ha in 2021 due to the increasing demand for orange juice in the region. Spain is the region's largest orange fruit producer, with 3.6 million metric tons in 2021, followed by Italy with 1.7 million metric tons and Greece with 0.8 million metric tons.

Production capacities remain high

Orange production is concentrated in the Mediterranean region. Spain and Italy account for 80% of Europe's orange production, with the remaining 20% distributed among the other European Union countries like Portugal, Greece, and Cyprus. High production capabilities and magnificent weather conditions contribute to the production of oranges. The production of oranges is majorly affected by several factors, such as environmental factors, bio stress, and government policies of the country. Spain is one of the major producers of citrus fruits, especially oranges. However, a rebound in citrus production in European countries may result in reduced imports from Spain.

55% of citrus and tropical juice imports

General consumption of fruit juices and nectars in Europe is decreasing due to consumers' concerns about calorie and sugar intake. However, Tropical and citrus juices are used as ingredients in carbonated drinks, low-calorie drinks, functional drinks, flavored waters, energy drinks, smoothies, fruit preparations, confectionery, and other products, maintaining a stable import demand. Europe accounts for 55% of the world's citrus and tropical juice imports. In the next few years, the European market for citrus and tropical juices will likely increase with an annual growth rate of 1%. Drivers behind the expected growth are product innovations based on natural ingredients. As consumers seek more natural products, manufacturers are increasingly replacing added flavors with juices as more natural ingredients.

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