Dole launches into m-commerce

Dole Asia has just launched DOLEivery mobile application that allows users to buy and take delivery of fresh fruits and vegetables.

Available at the moment only in Thailand and for limited deliveries to the capital, Bangkok .

DOLEivery allows to order quality, pre-packaged fruits and vegetables through a smartphone and have them delivered directly to their home. The application also allows you to send fruits and vegetables in gifts with a personalized greeting card. Payment can be made either on delivery or by bank transfer.

After Thailand, the application could be launched in other Asian countries.

source : marketing-interactive com, adobomagazine com