Chilean fruits benefit from the 'Super Bowl'

The Super Bowl is the final of the American Football Championship (NFL). The 54th edition will take place on Sunday February 2 in Miami (Florida).

 

 

 

CFFA (Chilean Fresh Fruit Association of Norteamérica) takes advantage of the Super Bowl to promote Chilean fruit in the United States. The promotional campaign is called "Super Fruit Bowl". It invites consumers to discover the wide range of fresh Chilean fruit available during these winter months in the United States, and offers the possibility of winning tickets for the final.

 

 

 

This action for the most followed sporting event in the United States is only one element of a wider campaign to promote Chilean fruits which will continue until April, with particular emphasis on blueberries, cherries and table grapes.