1st Innovafel Prize: the Romanesco cabbage in open bag by Prince de Bretagne

France

Wednesday 22 September 2010

A simple and educational packaging to promote consumption of a fresh vegetable.

Prince de Bretagne is crowned by the 1st Innovafel Prize for the Romanesco cabbage packed in an open plastic pocket.

The packaging improves preservation of the whole cabbage, values the product by its practicality of handling, and encourage consumer to purchase.

Information mentioned on the plastic pocket informs the consumer about its origin, the Romanesco’s History, nutritional qualities, and recipes.

This product is marketed by Prince de Bretagne (between 1,5 € to 3,5 € the unit).

Souce: www.miffel.com