Popularity of "drive" does not help margins
MD
There are now over 1000 "drive" points for collecting orders made by internet in French supermarkets and hypermarkets.
Last April the number of "drives" in France passed the threshold of 1000 units and their market share is estimated at 2.3% for food products, and should increase to 6% by 2015, representing a turnover of 4.75 billion euros.
But this multiplication,
The traditional model of the supermarket is likely to evolve rapidly and "drive" could rob stores that are already seeing their non-food departments hit by competition from specialty stores.
source : les echos