Persimon ® is a registered trademark

The name Kaki Ribera del Xúquer makes better know its brand Persimon ®.

The Regulatory Council of the Denomination of Origin Kaki Ribera del Xúquer launched a major communication campaign. With the objective to inform better on the correct use of the brand Persimon® to all the supply chain (producers, wholesalers, supermarkets, retailers) and also the media and consumers.

Persimon ® is a registered trademark of The Regulatory Council of the Denomination of Origin Kaki Ribera del Xúquer, for which only the fruits of the variety 'Rojo Brillante "certified by the Council may be marketed under the Persimon ® brand.

In addition, a campaign of promotion has been started on the German market. Information brochures, tastings at retail outlets and actions in schools where children can enjoy the khaki.

source : ribeira expres es, agroinformacion com