Peruvian fruits could conquer the markets of Asia

Peruvian mandarins and blueberries have good commercial opportunities in Malaysia and Thailand. This topic was discussed in the virtual forum 'Blueberry market profile to Thailand and mandarins to Malaysia', an event held within the framework of an agreement signed by the Ministry of Foreign Affairs (RR.EE.), the Association of Exporters (ADEX), and the Academic Centers of ADEX (Ceadex).

According to Carmen Azurín, the minister of the Diplomatic Service of the Republic (SDR) of the Embassy of Peru in Thailand, the Peruvian blueberry can enter the Thai market thanks to the advantage granted by the 2011 bilateral protocol, with a preferential tariff of 0 percent.

According to Azurín, to differentiate itself from the competitors, the Peruvian blueberry must have a good size, high quality and a touch of acidity in its taste, as the Thais like it. In addition, it is necessary to have certifications that guarantee quality and care for the environment. The organic product has a higher price and is more valued.

In turn, Guillermo Lauriano, the second secretary of the SDR of the Embassy of Peru in Malaysia, steted that to take advantage of the potential of commercial relations with Malaysia and

Lauriano also mentioned that it is worth to highlight the mandarin shipments to China, in order to attract some Malaysian importers with Chinese origin. The issue of races is deeply rooted in that country. There is a population of Chinese, Malay, and Indian races.

It should be noted that those of Chinese origin buy more fruits and vegetables and have good control of their economy and large entities.

source: adexperu.org,pe

photo: blueberryconsulting.com