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CAP partner TV channel to promote fruits and vegetables
Canada
Thursday 25 August 2011
Each issue will focus on simple, practical ways to add a variety of fruits and vegetables to every meal.
Through a new partnership with Canadian Living Better TV, the association CAP says it is providing unprecedented opportunities for promotions to help its members reach the Canadian public.
The Canadian Produce Marketing Association (CPMA) is an association of key players in the Canadian fruit and vegetables market. The CPMA has 760 members representing all segments of the fresh produce industry and represents 90% of sales for fresh fruits and vegetables in Canada.
Better Living broadcasts throughout the country and as part of the partnership it
will launch a series entitled "Fruits and veggies Mix it up!" which will feature partner brands and products. Each issue will focus on simple, practical ways to add a variety of fruits and vegetables to every meal.
"National partnerships like these allow us to offer our members the opportunity to reach a wide audience and play a vital role in spreading an important message that will have a positive impact on eating habits, while encouraging consumption of products produced by their company, "said Melanie Richer of CPMA.
"National partnerships like these allow us to offer our members the opportunity to reach a wide audience and play a vital role in spreading an important message that will have a positive impact on eating habits, while encouraging consumption of products produced by their company, "said Melanie Richer of CPMA.
source : cpma
