Chinese consumers have changed their eating habits

According to a survey of Chinese consumers, the constraints caused by the COVID-19 epidemic have caused changes in eating habits.

 

 

 

Analysis firm Oliver Wyman conducted a survey of Chinese consumers. During the COVID-19 epidemic, food choices changed for 8 out of 10 respondents. Electronic commerce and local commerce were favored.

 

 

 

China is already the largest e-grocery market in the world. Home support measures have further increased the online market share. The big e-commerce brands but especially many small players see it as a huge opportunity to capture more traffic

 

 

 

Chinese consumers have also become more aware of their health. More than 35% said they increased their purchases of eggs and dairy products, as well as their purchases of fresh fruit (37%) and fresh vegetables (40%).