The explosion of a watermelon draws over 700,000 spectators

Live followed by nearly 740 000 people who then have posted 320,000 comments, the representation of an exploding watermelon made ??the buzz on the Internet.

On Facebook, live, two employees of the US news site BuzzFeed surrounded elastic watermelon to cause the explosion. The number of Internet users grew during the "operation" and peaked at over 740 000 people in the last minute. The next day the video, not necessarily in full ( 45 minutes) has been viewed more than 7 million times.

Success for the operation of initiators : Buzzfeed ( on Twitter #buzzfeed #watermelon and were in the lead) and Facebook , which has promoted its live video service , Facebook Live .