The new campaign honours grapes

After the campaigns dedicated to peaches - nectarines and oranges , here is the campaign for table grapes to promote and support their consumption.

This collective "generic" communication " is sponsored by the Italian Ministry of Agriculture and ORTOFRUTTA ITALIA , interprofessional association.The campaign draws attention of consumers on seasonality, territorial origin and quality of products. The campaign (posters, brochures, leaflets ) is scheduled until October 30 in over 4000 points of sale in the country , major retail chains such as specialty shops and stores of "proximity" .

Italy is the first EU producer of table grapes, with about 12 million quinteaux and the second largest producer in the world.

source : ortofrutta