Italian pears and kiwis are already in Berlin!

Already on buses and in the subway before all participants in Fruit Logistica .

As part of the project "Mr Fruitness " the campaign aims to make known fresh products from Italy and especially pears and kiwi. The campaign started on 15 January and will extend until February 15.

Displayed on all buses and subway lines of the surrounding area of the Exhibition Centre, this campaign is expected to reach 1 million people. Consumers and local businesses as well as participants at Fruit Logistica (4-6 February).

The campaign will be repeated this summer in other German cities.

source : cso servizi com