Positive results for Fruitylife

The information and promotion "Fruitylife - fruits and vegetables, healthy and safe" campaign, co-financed by the European Union and the Ministry of Agriculture in Italy, in France and Germany, has completed its second year with very positive results.

Fruitylife, the European project developed over 3 years and coordinated by Alimos during the period between January 2013 and January 2014 has indeed reached 60 million 230 thousand readers through articles published in the press and internet  and 8 730 000 consumers through media presentations and distributed to retail outlets participating in information initiatives.

970, the number of operations - one week each - implemented in outlets of 3 European countries participating in the project, made ??possible through the collaboration of five product providers, Alegra, Apofruit Italy, Conor, and Naturitalia and Orogel Fresco, company associated with Alimos and directly involved in the program, as well as companies and store chains Coop, Conad, In'S Mercato, Cedi Marche, Poli Supermercati, Sidis, Vega, but also Coop Eg German and French Casino and Biocash, without forgetting the leadergroups of the restoration industry  CAMST and Cir Food for Italy and AFL in France.