The blueberry will be the emblematic fruit of Macfrut 2023

That is 4 days with the greatest technical and scientific experts, world players and international leaders of the blueberry, a small fruit whose production and consumption are increasing to the point of recording a growth of 35% worldwide.

 

.Tuesday, May 2, the event will begin with the 'Blueberry School', reserved for young researchers and planned at the Polytechnic University of Marche (Ancona).

.Wednesday, May 3 at Macfrut will take place the 'Blueberry Symposium' where the main scientific issues will be detailed (genetics, nurseries, nutrition, cultivation techniques, nutritional and biomedical aspects) in the presence of the world's leading experts.

.Thursday, May 4 at Macfrut will take place the 'Blueberry Global Players' dedicated to global players, among others the American Driscoll's and the Australian Costa Group, and to the examination of market and production trends.

.Friday 5 May at Macfrut, the 'Blueberry On Field' which will give the opportunity to visit a demonstration field set up in the dynamic area of ​​the show in the company of technical operators and experts.

 

"The race for quality blueberries is not that easy, because it requires knowledge and technical skills. The Blueberry School and the Macfrut Blueberry Days aim to create a unique moment of exchange between researchers, technicians and operators in the sector on all aspects concerning the blueberry production chain in the world" underlined Bruno Mezzetti of the Polytechnic University of Marche.

 

"The International Blueberry Days program aims to analyze the global reality of the blueberry, which is complex and dynamic" commented Thomas Drahorad, president of NCX Drahorad and director responsible for Italian Berry, who believes that many developments have taken place in recent years. years "The new panorama consists of new producers, new consumers and new markets, which evolve through an incisive varietal renewal, towards superior organoleptic qualities, shelf life and agronomic characteristics. All this will be represented in the rich program of conferences and meetings between international operators in the blueberry sector, who will meet in Rimini".