Planasa and Priméale have signed a collaboration agreement to market fresh asparagus in France

Planasa France, subsidiary of Planasa, one of the leaders in the agri-food sector, and Priméale, a subsidiary of the Agrial group, French agricultural and agri-food co-operative, signed a collaboration agreement under which Priméale will become the exclusive sales partner for fresh (mainly white kind) asparagus for the next three seasons (2021-2023).

Planasa France grows 170 hectares of various varieties, mainly Darzilla, of which they expect to produce 700 tons of white asparagus. This asparagus is sold under Domaine Saint Jacques and Priméale brands names through the major retailers in France.

By signing this agreement, Planasa's commercial managers will be collaborating with the largest agricultural cooperative in France in terms of fresh vegetables (fresh asparagus specifically), concentrating the supply on the asparagus market and creating more value in the production chain.

In addition, the company has a desire to join the two main French growers' associations (Maïsadour and Copadax) in order to achieve complementarity. Through the collaboration with Priméale, Planasa France expects not only to enhance the value of its asparagus varieties and its role as breeders, but also to promote their "Domaine Saint Jacques" brand and their HVE (Haute Valeur Environmentale) certification.

Planasa is an international company, one of the leaders in the agri-food sector, specializing in plant research, nurseries and fresh produce. With +1500 hectares of land, it is one of the largest nurseries in the world. The company produce berries (mainly raspberries and blueberries), asparagus, avocados and fresh endive, which is produced 365 days a year.

Find more information on company’s website.

Priméale is a major player in the market of fresh vegetables such as potatoes, carrots, asparagus, leeks etc., as the vegetable sector is the first segment of the Agrial Cooperative Group. Company's key figures in Europe are 75,000 tons of products sold, 6,900 employees, 17 production areas in Africa and Europe.

Click here to check information about the company.