250% increase in sales by making vegetables "talk"

A completely new and innovative way to inform consumers on the safety and reliability of agricultural products.

In Japan, a promotional event named " Talkable Vegetables" , led by an advertising agency and a specialized laboratory , made vegetables talk.

Tomatoes, potatoes , broccoli and corn  " spoke " to buyers.

Buyers , by touching the products, triggered a system which broadcast traceability data ( previously recorded by producers) and quality.This promotional tool really wowed consumers , the supermarket said to have recorded an increase of 250% in sales.

Watch the video https://www.youtube.com/watch?v=Q4GdIV8G0dE