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Hortyfruta and Proexport launch "We Care, You Enjoy" campaign
Germany
Friday 17 February 2012
MD
German actress Esther Schweins lends her image to the campaign "We Care You Enjoy" which aims to restore consumer confidence in vegetables grown in Europe.
The new promotional campaign (Germany, Austria and UK) has the dual aim to restore the confidence of buyers and increase consumption of vegetables.
The two Spanish organizations Proexport and Hortyfruta say "We Care, You Enjoy" will last 3 years in Germany, Austria and the UK. The budget is about 3 million euros, of which 50% is co-financed by the European Union, 30% by the Spanish Ministry of Agriculture and by 20%
and Proexport Hortyfruta.
German actress Esther Schweins lends her image and participate in promotional activities and advertisements. She recently visited several production, storage and distribution sites of companies involved in the campaign. She wanted to know how "in situ" products are grown, to better convey the concepts of safety and quality.
Tomatoes, peppers, cucumbers, lettuces and broccoli will benefit from this campaign.
German actress Esther Schweins lends her image and participate in promotional activities and advertisements. She recently visited several production, storage and distribution sites of companies involved in the campaign. She wanted to know how "in situ" products are grown, to better convey the concepts of safety and quality.
Tomatoes, peppers, cucumbers, lettuces and broccoli will benefit from this campaign.
