+33 680 38 14 46
Morrisons looks to buy Iceland
United Kingdom
Tuesday 24 May 2011
MD
The purchase of the 750 outlets of Iceland would allow Morrisons to achieve 14% market share just behind Asda and Sainsbury's.
The acquisition of the Iceland chain would allow Morrisons to get closer to its major rivals Asda and Sainsbury's.
Morrisons, the fourth biggest British retailer, is expected to make a takeover offer of 1.5 billion pounds to buy the frozen food chain Iceland.
The takeover of Iceland and its 750 outlets allows Morrisons to expand
its network in the south and increase the number of convenience stores to network.
This transaction would increase the market share of Morrisons to 14%. The distributor would then compete with Asda, which holds 17% and Sainsbury's 16%. Tesco continues to dominate with 30%.
This transaction would increase the market share of Morrisons to 14%. The distributor would then compete with Asda, which holds 17% and Sainsbury's 16%. Tesco continues to dominate with 30%.
