Launch of "Bouquet" watermelon in individual portion for Anecoop

Spain

Friday 25 June 2010

Individual portion of "Bouquet" watermelon will be launch soon.

Anecoop plans to introduce on market its “Bouquet” watermelon in individual portion, which will come to enlarge its 4th range.

Innovative commercial strategy to conquer new markets, this new product will be "an ideal choice for institutions as schools and hospitals, to win in storage and time of workforce ".

The new product will have a life expectancy of 5 days and will be made by fruits harvested 72 hours before the treatment.

The product will be presented during the AECOC, Congress of fruit and vegetables, which will take place on June 29th and 30th 2010.

Source: alimarket, digital ideal