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The strawberry, the star product at the next MACFRUT and in the Romagna region
Italy
Thursday 06 April 2017
A series of initiatives taking place in the main tourist resorts of Romagna alongside the MACFRUT trade fair.
The MACFRUT trade fair takes place this year from the 10th to the 12th of May, this spring period is also the opening of the tourist season in the Romagna region and an original initiative has been launched: "Strawberry Days". Events, tastings, exhibitions, promotions and a musical competition are on the agenda of this "off-salon" event dedicated to strawberries that will take place in Cesena and Rimini from the 7th to the 13th of May.
The music will be very present on the event with 2 evenings tribute to the Cinquanteraine of the famous song "Strawberry Fields Forever" of the Beatles. Several groups "Beatles Band" will ensure the animations.
With an annual output of 150,000 tons, the strawberry has become the emblem of the renaissance of the Italian fruit and vegetable sector. Thanks to its geographical characteristics, Italy has the possibility to produce strawberries for several months a year: if the peak production is reached in May, they are grown from January in Sicily and other parts of the country. South of the country. The region Basilicata, the main producer of strawberries in Italy, will be the Partner Region of Macfrut 2017.
"Strawberry Days" is an initiative carried out by MACFRUT in collaboration with the Emilia Romagna Region, Apt Servizi Emilia Romagna, with the sponsorship of the Municipalities of Cesena and Rimini and the participation of 7 sponsoring companies: Almaverde Bio, Bestack, Cpr System, Infia, Coop Sole, Solarelli, Valfrutta.
