Freshfel Europe “march” to build an attractive sector

“Fruit and vegetables are essential and public goods for environmental and health benefits.

Fruit and vegetables are resilient, however they need more solutions, a better toolbox and new innovative technologies to continue providing European consumers with quality and affordable food.

Fruit and vegetables are part of the solution for societal concerns, including net zero ambition with carbon sequestration.

That will make the fruit and vegetables sector attractive for the next generation”.

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