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Lola, countermark to identify products from Andalusia
Spain
Wednesday 15 September 2010
LOLA will identify products from Andalusia and will give a visibility onto the overseas markets.
Hortyfruta presented LOLA, a new countermark which allows identifying products from Andalusia.
It will serve to differentiate and to look of the visibility on market products.
LOLA ANDALOUSIAN FRESH PRODUCE will be the first countermark of the fruit and vegetables sector in volume and in variety.
The marketed products will result from an interprofessional member and will respect rules for the integrated production by “Junta de Andalucia” and the standard “ONE 155 400 “.
The name LOLA was chosen because it’s easy to pronounce and can be recognized all around the world. A flamenco dancer and red and yellow colors completes the Andalusia and Spain identification.
Source: hortyfruta
