Watch the video: Tesco discovers virtual shopping in subway

How increase sales without spending huge money in new stores? That as Tesco group challenge with its Korean retail stores chain, Home Plus.

Solution: a virtual supermarket + physic display of the products in the subway + dedicated app + home delivery.

Brilliant !.  

Homeplus, part of Tesco retail group is number 2 in South Korea. His competitor offers more stores.

But Tesco managers get a new idea that works.

In a country where people works a lot, where 10 millions people get smartphones, Homeplus offers his customers the possibility to shop while waiting for the subway.

Easy, they set up huge dispalys of products with QR code in the subway. Customers just take a picture of QR code with their smartphone and the products are delivered at their home in few hours (we have not checked that !) according to their wishes.

Watch the video, you will like it ! 

source : telegraph, pennolson

Vidéo www.koreus.com/video/tesco-homeplus-supermarche-metro.html