The campaign "Foods of Quebec" joins supermarkets

Quebec has launched its new campaign “Foods of Quebec” to promote the purchase of local products.

 
The campaign  has managed to convince the major supermarket chains in Québec. The three distributors, Metro, Loblaws and Sobeys represent 70% of food purchases in the province.

 
The logo will be accompanied by the slogan:  "Always the right choice" .

The campaign aims to help consumers in their purchases. Previous campaigns had led to increased purchases of Quebec products, especially fruit and vegetables.

 
In addition to fresh produces, foods certified "Food of Quebec" will have more than 12 000 references. The campaign will be deployed in more than 500 supermarkets in Quebec.

 
Source: Le Devoir, cyberpresse ca