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Asaja launches major lemon drive
Spain
Monday 17 September 2012
MD
Promotion on the EU market and Russia to increase the consumption of Murcia lemons.
A promotional campaign throughout Europe and Russia for lemons is being made by the professional agricultural organisation ASAJA Murcia.
It is essential for ASAJA to increase the consumption of Murcia lemons in the EU (Germany, UK, France, Holland, Belgium, in particular) and obtain at least 40%
of the Russian market. The campaign should last at least 5 years according to the organisation. Promotion will take place in the media, on TV, tastings, and other initiatives to be better known and better positioned in these markets.
source : asaja murcia
