Major promotional campaign for blueberries from Chile

In France blueberry consumption is still low (10g / year / person against 500g to 1 kg in the UK) but the growth potential is considerable.

The trademark "Blueberries from Chile" will start an extensive promotion campaign. A coordinated campaign to professionals (importers, wholesalers) to raise awareness of the dynamics of the product but also to consumers.

On sales' places: Product Tasting and provision of leaflets (20,000 copies) to customers. These leaflets present Blueberries from Chile, provide preparation and conservation tips as well as two recipes easy to make.

In late January and early February several events are planned in supermarkets and hypermarkets. An highlight is also scheduled to Rungis Market with installation of animation stands in space sales of wholesalers (Period: February March).