Chilean fruits on the largest site of Chinese sales

Chile

Thursday 28 November 2013

Chilean fresh fruit on the largest online sales site in Chinese. The day of the agreement: Chilean Ambassador in China at the center and a member ASOEX surrounded by officials of TMall.com ® site.

Chilean fresh fruits (cherries, blueberry) sold at TMall.com ®, the largest site of Chinese sales.

Major agreement between the Chilean professionals (ASOEX, the exporters' association, ProChile, the Committee of Cherry and Blueberry Committee) and TMall.com ®, the largest sales site in China with approximately 180 million customers. An extensive promotional campaign is planned to improve the penetration of Chilean products in the Chinese market, during the months of November, December and January.

With this agreement, the TMall.com ® site will be able to offer to its customers fruits of optimum quality, at the time of consumption increase, the Chinese New Year period. Tmall.com ® is a leader in online trade of platforms, and sells more than 70,000 Chinese and international brands. Its market share is estimated at 47.6% from online purchases (B2C) in China.

source : el economista america cl