Stars for the promotion of Turkish citrus

The Group for the promotion of Turkish citrus launches a campaign for the consumption of citrus fruit in Russia, Romania, Ukraine and the Middle East, engaging the actress who plays the role of the sultana Hurrem in a Turkish soap opera, popular in Turkey and throughout the Middle East.

This campaign was launched - and it is expected to continue until March 2014 - to counter the slump in exports of citrus fruits due to the crisis in Europe and the difficult situation in the Middle East at this time. The previous advert campaign had been very successful with Tarkan, famous Turkish pop musician who, according to the chairman of the Group of promotion, had helped to increase exports of Turkish citrus by 37%.

The value of exports of citrus in Turkey was 132 million dollars in 2012.